Create a Google Ads Search Campaign : A Free Course For Beginners

Introduction

Create a Google Ads Search Campaign is a two hours long, beginner-friendly course. This course offers hands-on experience to the participants, making sure they get to experience everything that goes into creating a Google Ads campaign. This is a guided project where the instructors walk the participants through a step-by-step process, right from making the account all the way to launching the first Google Ad search campaign.

This project-based course helps the students create their Google ads account, create a Google ads search campaign, understand the strategic concepts behind the campaign creation process, design different ad groups, and search for keywords. The students will then use these keywords to target the right audience and design compelling ads to reach set goals.

This course aims to offer skill-based learning that goes beyond theory. It is perfect for marketing aspirants exploring ways to practice their skills. It will especially help in job-related tasks. The course requires no downloads, installation, or a separate workspace. The students can use their desktop, as there is no need to purchase a new device. The course offers expert guidance at each step; the students can pause and practice step-by-step without interference.

What Will You Gain From This Course?

By the end of this course, the students will be able to:

1. Have a better understanding of Google ads.
2. Have a hands-on experience with the Google Ads Search Campaign.
3. Solve real-world marketing job tasks with paid ads.
4. Have a fundamental understanding of all the strategic principles important for successful online search marketing campaigns.
5. Use the latest tools and technologies within online paid marketing.
6. Create a structured Google Ads Search Campaign to meet their marketing goals.
7. Determine the audience and target the right audience based on the product or services.
8. Create compelling ads and utilize keywords to target the right options.
9. Learn valuable insight and best practices from Google Ads professionals.
10. Practice and master essential marketing skills by creating and managing successful Google Ads search campaigns.
11. Boost web traffic; attract more qualified leads and potential customers to the website.
12. Boost the ROI by using the right paid marketing strategies.

Skills Acquired:

1. Advertising
2. Google Ads
3. Marketing
4. Digital Marketing
5. Online Advertising

Who Can Benefit From This Course?

This course is designed for:

1. Marketing professionals interested in crafting compelling ads that convert and meet the goals.
2. Digital marketers trying to learn to manage and create Google ad search campaigns to boost traffic and earn more leads.
3. Content marketers looking for ways to enhance their understanding of paid ad strategies to improve their ad copy and understanding of copywriting.
4. Social media marketers seeking ways to use Google ads search along with social media campaigns for boosting ROI.
5. Marketers seeking opportunities to improve their paid ad skills for a well-rounded marketing strategy.
6. Business owners & entrepreneurs trying to improve their business profit with online marketing.
7. Startup owners looking for ways to leverage marketing skills to earn more brand awareness.
8. E-commerce business owners aiming to attract more customers and boost online sales.
9. Students wanting to transition into a digital marketing career.
10. Freelancers trying to broaden their horizons and want to learn paid ads management.

Course Content

This is a step-by-step tutorial-based course. The course consists of a video playing on a split-screen. The video walks the students through each step of the campaign creation. The students can pause at any time or attempt each step in real-time. Here are the eight-step course and what is taught in each step:

Intro and Account Creation

This is the first step of the video tutorial. The students will get a basic introduction to the course, the importance of ad strategy, and the important things needed for following this guided project. The students will also get to create a Google ad account with the help of an instructor and some basic dashboard information.

Set Up Your Goals and Campaign Type

This is the second step of the guided project where the instructor will walk the students through the goal-setting process, goal types, and the way to set the determined goal based on the business model. This step also helps in understanding the type of campaigns, how each type is important, and how to pick the campaign type based on the goal and type of business.

Choose Your Main Targeting Options.

This is the third step of this guided project where the students will get to understand the use of main targeting options, their types, and how to choose these targeting options. The instructor will further elaborate on the role of targeting options in Google ads and the way targeting options can help marketers achieve their marketing goals.

Define Bidding and Budget

The fourth step of this guided project is dedicated to bidding and budgeting. Since bidding plays a very important role in any marketing campaign, this section will look at the role of bidding and different bidding strategies that can help boost the ROI and maximize the output. This section also offers insight into different elements that can directly affect the overall budget-setting process.

Create Ad Groups And Keywords

The fifth step of the guided project offers information about ad groups and keywords. The students will explore different types of keywords, the ways to shortlist keywords, and the importance of targeting via keywords. This section also looks at creating ad groups and clustering the ads. Moreover, it also offers information about what makes one ad group different from another. This section will help the marketer understand how keywords are important for ad groups.

Design Compelling Ads

This section of the guided projects tackles a slightly advanced topic. The students will learn what makes an ad design better than others and how they can crush their competitors by using the right kind of ads. They will also learn about the importance of ad design, ad design types, and ways to use the right kind of ad design to meet their goals.

Pause and Activate Ad Groups, Personalize Keyword Match Types

The seventh and second last step of this guided project looks at the way to pause and activate any ad groups. This offers insight into deciding the importance of any ad groups and knowing if it is good enough. Moreover, the students will also get an in-depth understanding of personalized keyword match types and their use in creating a campaign.

Set Up Conversion Tracking

The last section of this course is all about tracking the success of the campaign. The students will understand the importance of conversion tracking, its role, and the different techniques that can help track conversion. The students will also get familiar with different tools available for tracking conversion and the importance of heat mapping.

Description

This is a two-hour online guided project. It is slightly different from traditional training programs as it offers full hands-on experience with no theory. The students will develop hands-on experience by exploring the dashboard, its different features, and all the possible tasks that can be performed with it.

The course is divided into eight steps. Each step tackles a different topic so the students can understand the importance of each topic and the role it plays in running an ad campaign. Once the course starts, the learner will get a split-screen experience, so the learner will be performing everything in real time with the instructor.

This guided-type course consists of prerecorded videos that can be paused at any time. Students will get a side-by-side interface to follow this tutorial. There is no need to download any tool or plugin or install anything, as everything is available online. The students can use their laptop or desktop computers with reliable internet to follow this video tutorial.

Meet the Instructor

Angelo Paolillo - Coursera Project Network

Angelo Paolillo is an online marketing professional with an in-depth understanding of paid marketing. He is also a digital consultant working for small, medium and large businesses. Paolillo has his own digital consultation brand, "Cleerup," that offers marketing consultant services for different brands. He also crafts strategies for clients. Apart from his professional work as a consultancy, he is also an educator trying to help small brands make a big impact. He has also worked in the IT sector, education, data analysis, and CRM systems. Paolillo has worked on several different projects with big companies like IBM, Google, and LinkedIn