Digital Marketing Specialization Free Course For Beginners

Introduction

As the world transitions from traditional to contemporary marketing, learning digital marketing methods has become crucial. Digital marketing has taken the front seat in the promotions sector, using online platforms and technologies, like mobile phones and laptops, as its main tools. Traditional marketing can now only take you so far, limiting a brand’s reach. Digital marketing has opened a myriad of ways to break into the global market, even from the comfort of your home through a small mobile screen. Learn the ways of digital marketing professionals in this detailed course designed by top professionals.

What You Will Gain from this Course

Students will learn how to:

·       Create a solid and effective marketing strategy even with limited resources to enhance a brand’s online presence, reputation, clientele, and following.

·       Optimize a website for search engines and humans to direct the maximum traffic.

·       Develop your social media, email, advertising, and other digital marketing skills to get your message across and attract and retain a wider audience.

·       Gain skills that are in demand in digital marketing and how you can develop them with the help of industrial experts.

·       Master various popular digital marketing tools and software.

·       Get hands-on with digital marketing courses that offer an insight into the real marketing world.

·       Develop a comprehensive understanding of seemingly complex digital marketing concepts.

·       Earn a Digital Marketing Specialization certificate from a prestigious institute that helps strengthen your portfolio.

Skills Acquired:

·       Brand Communication

·       Content Marketing

·       Social Media

·       Digital Marketing

·       Search Marketing

·       Mobile Marketing

·       Integrated Marketing Communications

·       Marketing Channel

·       Data Analysis

·       Data Collection

·       Analytics

·       Data Visualization

·       Marketing

·       Marketing Mix

·       Pricing Strategies

·       Product Strategies

·       Marketing Plan

·       Marketing Performance Measurement and Management

·       Marketing Analytics

·       Marketing Performance

·       Search Advertising

Who is this Course for?

The Digital Marketing Specialization Course is for anyone hoping to make their mark in the digital world. Learn how digital marketing can help your business take off within a short period. Here’s who should take full advantage of this Digital Marketing Specialization course:

·       Small business owners or those planning to start a business.

·       Marketing Managers or other similar professionals looking to expand their digital marketing skillset and expertise through developing skills in SEO, advertising, social media, and more.

·       Aspiring individuals interested in getting a valid Digital Marketing Specialization certification.

Course Content

Become an expert at digital marketing with our detailed, structured courses that teach you right from the basics, covering popular concepts, tools, and real-world scenarios of Digital Marketing.

215 Videos – 166 Readings – 105 Quizzes – Certificate of Completion

The Digital Marketing Revolution

This session looks closely at marketing forces and how they can be used together to support the digital marketing revolution. It begins with the basics: key differences between digital and analog marketing. It then focuses on the four main ways digital marketing has affected analog marketing, leading to the digital revolution: domination, resistance, synergy, and transformation. The session also includes multiple examples of relevant primary concepts and explores their effects on both consumers and marketers. It also employs various learning techniques, such as case studies, video lectures, interviews, and, most importantly, hands-on exercises with leading digital and analog marketing scholars.

·       40 Videos

·       22 Readings

·       5 Quizzes

·       8 Peer Reviews

·       1 Discussion Prompt

·       2 Plugins

Marketing in a Digital World

This session sheds light upon the latest digital tools, including smartphones, the internet, and 3D printers. It helps candidates understand the digital marketing world through the lens of an entrepreneur as well as a consumer.

·       39 Videos

·       23 Readings

·       21 Quizzes

·       8 Peer Reviews

Digital Marketing Analytics in Theory

Students will gain a detailed insight into the propelling forces behind analysis methods and data collection widely used by digital marketing professionals. They will understand the effective approaches and frameworks that offer an estimation of a typical consumer’s digital actions. The students will also know how to correctly evaluate and choose web analytical tools, techniques, and strategies. They will also develop familiarity with unique and possibly lucrative measurement challenges and opportunities offered by New Media.

·       25 Videos

·       16 Readings

·       23 Quizzes

·       4 Peer Reviews

·       1 Plugin

Digital Marketing Analytics in Practice

Students will get hands-on experience and practical knowledge through a step-wise approach to planning, analyzing, collecting, and data preparation. They will learn how to evaluate and opt for the right web analytics tools and practices. The students will then utilize the latest tools for collecting data with popular online techniques, such as bulk-performing downloads, scraping webpages, and tapping APIs. They will also comprehend the various approaches to visualize and interpret data effectively.

·       25 Videos

·       16 Readings

·       23 Quizzes

·       4 Peer Reviews

·       1 Plugin

Digital Media and Marketing Principles

The Digital Revolution has completely transformed the landscape of marketing communications. Apart from creating multiple career opportunities, the Digital Revolution has also enabled consumers to engage with their brand as well as like-minded consumers through mobile and social media technologies. This course enlightens you about the impacts of digital technologies on old and new marketing communication practices and strategies. With valuable knowledge about Digital Marketing’s core features, you can confidently select the most appropriate channels to deliver messages to your preferred audience.

·       41 Videos

·       17 Readings

·       28 Quizzes

·       1 Peer Review

·       1 Plugin

Digital Media and Marketing Strategies

The progressive influence of digital technology gives businesses a diverse, unprecedented set of modern tools to monitor, reach, engage, and respond to customers. The complimentary digital data can be leveraged to target particular consumer segments. This session aims to provide candidates with a comprehensive explanation of the core processes that run digital marketing campaigns and the roles digital channels play in communication marketing.

·       35 Videos

·       17 Readings

·       5 Quizzes

·       2 Peer Reviews

·       1 Plugin

Digital Marketing Capstone

The Digital Marketing Capstone session is designed to help participants apply the principles they have learned in the previous courses. It features hands-on experience based on realistic digital marketing campaigns based on a fictitious firm that sells electronics. In this course, you will be entirely focused on actually implementing the campaign rather than just ‘planning’ it.

·       10 Videos

·       22 Readings

·       6 Peer Reviews

·       1 Discussion Prompt

·       1 Plugin

Description

The Digital Marketing Specialization course explores different aspects of the new digital marketing environment that has been heavily influenced by search engine optimization, digital marketing analytics, 3D printing, and social media marketing. Upon completion of the course, the students will have a better understanding of the digital marketing landscape and know how to use digital marketing tools and concepts to achieve the best results.

Meet the Instructors

Vishal Sachdev

Vishal Sachdev is a clinical assistant professor of business administration at the University of Illinois. He was the director of Illinois MakerLab 2013 and, since then, has been educating students about digital marketing and 3D printing applications.

Steve Raquel

Steve Raquel is a Clinical Assistant Professor of Business Administration at the University of Illinois. He teaches how digital marketing is revolutionizing marketing at large.

Aric Rindfleisch

Aric Rindfleisch is a John M. Jones Professor of Marketing at the University of Illinois. He teaches consumer values, consumer marketing, and supply chain management to students online and beyond.

Mike Yao

Mike Yao is a professor of digital media and the director of the Institute of Communications Research at the University of Illinois. He specializes in online privacy, technology-mediated communication, technology, and advertisement, as well as programmatic advertising.

Kevin Hartman

Kevin Hartman is the Adjunct Instructor of Business Administration at the University of Illinois. He teaches digital marketing analytics online and at Illinois University.

Meta Description: The Digital Marketing Specialization course helps you specialize in modern digital marketing. Sign up today to learn new tools and techniques.