Digital Marketing Strategy and Planning Specialization Free Course

Presented in collaboration with the Digital Marketing Institute, the Digital Marketing Strategy and Planning Specialization is intended to provide you with the fundamental understanding and skills necessary for navigating the ever-changing field of digital marketing. During this learning experience, you will learn the fundamental principles of digital marketing and how a successful digital strategy may foster expansion and prosperity in today's quickly changing corporate landscape.

You will receive certificates upon completion of this specialization, gain access to priceless resources, and work on practical projects that address actual business problems.

What Will You Gain from This Course

By the end of this course, you will know:

·      How customer behavior and expectations are impacted by the development of digital, social, and mobile technologies.

·      How to apply social listening strategies and digital research technologies to gather information about a company's target market and competitors.

·      How to apply the concepts of content marketing in combination with a creative strategy to target, interact, and establish a connection with target audience groups.

·      How to maximize the reach and impact of the marketing strategies by integrating inbound channels, strategies, and tools into an all-encompassing omnichannel digital marketing plan.

·      How to use online analytics and integrate outbound channels, such as YouTube video advertising, to increase the efficacy of an omnichannel marketing approach.

·      How to integrate social customer care and e-commerce into an omnichannel marketing plan to maximize client happiness and engagement.

·      How to use Customer Experience (CX) and strategic thinking to increase business success.

·      How to carry out and share a clear digital marketing plan in order to meet organizational goals.

·      How to manage and develop productive digital teams to promote creativity and marketing success.

Skills Acquired:

·      Search Engine Marketing (SEM) Strategy

·      Customer Experience (CX) Design

·      Digital Channel Planning

·      Social Media and Email Marketing Strategy

·      Display and Video Advertising Strategy

·      Digital Transformation

·      E-Commerce Strategy

·      Strategy Execution

·      Strategic Thinking

·      Digital Leadership

·      Communicating Results

·      Digital Strategy

·      Digital Research

·      Content Marketing

·      Digital Marketing

Who Is This Course For

This course is ideal for:

·      Professionals who want to improve their digital marketing strategy proficiency.

·      People who want to work in different businesses as skilled digital strategists.

·      Marketing professionals who want to keep up with the newest tactics and trends in the ever-evolving world of digital marketing.

·      Those who are eager to use content marketing, digital platforms, and cutting-edge strategies to influence customer choices and accomplish business goals.

·      Students who are willing to solve real-world business challenges and come up with strategic solutions in order to obtain practical experience.

·      Those who want to progress in their professions in digital marketing by earning the prestigious Digital Marketing Strategy and Planning Specialization certificate.

·      Those who place a high value on certificates from reputable organizations such as the Digital Marketing Institute, which is the world's leading authority on digital marketing accreditation.

Course Content

3 Specialization Courses – 104 Videos – 95 Readings – 41 Quizzes – 25 Discussion Prompts – Certificate of Completion

Specialization Course 1: Digital Strategy & Business Opportunity

In this course, you will learn the foundations of digital marketing, audience and competition research, successful customer interaction tactics, the factors affecting contemporary firms, and the cutting-edge digital strategies necessary for expansion. After completing this course, you will know how to use digital platforms, content marketing, and innovative techniques to impact consumer decisions and accomplish important company goals.

Digital Disruption & Business Opportunity

This module examines the difficulties that organizations face as a result of changing customer behavior and technology improvements. It starts by looking at how technological advancements have affected customer behavior and expectations. The session then analyses how digital channels are disrupting the customer journey and how digital strategies may influence customers at every point of the journey. Lastly, it looks at the wider prospects that digital marketing offers businesses as they adjust to this shifting environment.

·      9 Videos – 23 minutes

·      8 Readings – 11 minutes

·      4 Quizzes – 60 minutes

·      4 Discussion Prompts – 8 minutes

·      2 Plugins – 11 minutes

Digital Marketing and Digital Strategy

The core ideas and goals of digital marketing are covered in this module. It seeks to provide you with the tools necessary to set clear, attainable company objectives by helping you understand the key components of a digital marketing strategy as part of a larger plan. You will discover how to perform effective digital research to get insightful knowledge about your target market and industry, setting the foundation for a unified and well-rounded digital marketing strategy.

·      15 Videos – 103 minutes

·      15 Readings – 41 minutes

·      6 Quizzes – 66 minutes

·      5 Discussion Prompts – 10 minutes

·      4 Plugins – 31 minutes

Digital Content & Creative Strategy

This lesson explores the core ideas of content marketing and how important it is for corporate operations. It outlines the benefits of using personas and offers advice on how to create them based on your intended audience. To maximize the use of material, it also presents techniques for content generation and reuse.

·      9 Videos – 38 minutes

·      9 Readings – 22 minutes

·      5 Quizzes – 57 minutes

·      2 Peer Review – 120 minutes

·      4 Discussion Prompts – 8 minutes

·      3 Plugins – 45 minutes

Specialization Course 2: Digital Planning & E-commerce Strategy

This course examines how smart campaign planning by marketers engages customers at every touchpoint and how successful digital tactics propel business expansion. The course will cover digital channel mix, inbound and outbound channel strategies, cross-media planning, and important techniques, including email marketing, social media, content, and search engine optimization. The training also covers social customer service and e-commerce tactics that are meant to provide customers with real value.

Students who successfully complete this course will have a thorough grasp of how to establish strong e-commerce and social customer care plans, as well as multichannel marketing strategies and efficient digital channel leveraging.

Digital Channel Planning & Inbound Strategies

This course begins with a thorough analysis of channel planning, including the challenges and complexity that marketers face during this process. It looks at the digital channel mix, cross-media strategy, inbound and outbound tactics, and the subtleties of mobile marketing. The module then explores important subjects related to each channel, such as search engine optimization (SEO), paid search advertising, social media marketing, content marketing strategy, search engine marketing, and creating an efficient email marketing plan.

·      17 Videos – 74 minutes

·      18 Readings – 66 minutes

·      5 Quizzes – 75 minutes

·      4 Discussion Prompts – 8 minutes

·      7 Plugins – 57 minutes

Digital Channel Planning & Outbound Strategies

This section begins by outlining the fundamentals of video and display advertising, demonstrating how to create and manage a YouTube channel. It goes into further detail about the benefits of display advertising, provides best practices for video and display advertising, and covers key strategies for digital displays.

·      10 Videos – 28 minutes

·      11 Readings – 17 minutes

·      4 Quizzes – 63 minutes

·      1 Discussion Prompt – 2 minutes

·      3 Plugins – 30 minutes

E-commerce & Social Customer Service Strategy

You will learn about the details of the e-commerce business model, along with the needs that are derived from its value proposition. You will learn about common payment options and discover the advantages and disadvantages of different e-commerce solutions. The training will also walk you through the stages of design and early implementation of a social customer service strategy.

·      10 Videos – 64 minutes

·      8 Readings – 23 minutes

·      3 Quizzes – 60 minutes

·      1 Peer Review – 90 minutes

·      1 Discussion Prompt – 2 minutes

·      3 Plugins – 35 minutes

Specialization Course 3: Digital Leadership & Digital Strategy Execution

In this course, participants will get the ability to sharpen their strategic thinking abilities and move seamlessly into leadership roles. Once they are done, they will demonstrate their ability to improve Customer Experience (CX) using iterative methods, hire and train digital marketing staff, optimize the channel and budget mix for digital plans, and reduce related risks. The course also explores the principles of effective digital leadership, including global data protection legislation, privacy laws, and risk reduction techniques.

Strategic Thinking and the Customer Experience CX

The first part of this course explores the qualities and benefits of strategic thinking, as well as the behaviors that go along with it and the processes future-basing entails. After that, it explores the fundamental ideas behind customer experience (CX) and the crucial roles and duties involved in CX management. The subject also looks at how adopting an iterative approach and fast prototyping may improve organizational performance.

·      10 Videos – 23 minutes

·      9 Readings – 16 minutes

·      4 Quizzes – 48 minutes

·      1 Peer Review – 30 minutes

·      2 Discussion Prompt – 4 minutes

·      3 Plugins – 30 minutes

Digital Marketing Strategy Execution & Management

This module focuses on the skills and tactics required to go from a management to a leadership position, focusing on developing teams, providing training, and implementing digital initiatives. It draws a distinction between leading and managing, cultivates a leadership attitude, and walks participants through hiring and onboarding marketing staff. The subject also emphasizes implementing a digital strategy, which includes identifying channels, creating a toolkit to help achieve goals, and effectively communicating the outcomes.

·      11 Videos – 87 minutes

·      9 Readings – 13 minutes

·      5 Quizzes – 60 minutes

·      3 Discussion Prompts – 6 minutes

·      3 Plugins – 30 minutes

Digital Leadership, Strategy & Data Privacy

This module explores important facets of digital leadership, the complications of using digital technologies, and how you can protect personal information. Designed for marketers who want to develop their leadership abilities, it shows how to become a digital leader by analyzing best practices. This lesson presents tactics for implementing digital transformation within an organization and getting executive backing for these kinds of projects. It also emphasizes how important it is to understand and reduce the risks related to digital endeavors. Lastly, the module provides a strong foundation in these crucial areas by giving insights into privacy regulations and data protection.

·      13 Videos – 71 minutes

·      8 Readings – 9 minutes

·      5 Quizzes – 60 minutes

·      1 Peer Review – 90 minutes

·      1 Discussion Prompt – 2 minutes

·      6 Plugins – 59 minutes

Description

This three-part specialization course explores the foundational ideas of digital marketing strategy that are necessary to become an effective digital strategist. Through this series of courses offered by the Digital Marketing Institute, participants will get an understanding of the current business landscape and the stakeholders that are shaping it, as well as how a well-crafted digital strategy can help a company thrive in this dynamic environment.

Students use the expertise and skills they have gained in the course to address real-world business problems. In addition, students will create a perfect team plan that outlines the skill sets needed to accomplish business goals, interact with target audiences through suitable digital channels, and improve their company's digital customer experience (CX).

You will receive a certificate, DMI's Certified Digital Marketing Associate credential, and a three-month free Power Membership upon completion of all courses in this specialization. With this subscription, you can stay up to date on the most recent advancements and insights in digital marketing and have access to a plethora of useful tools designed to help you at any step of your career.

Meet the Instructor(s)

Cathal Melinn – Lead Instructor

With more than 16 years of experience as a director of digital marketing, commercial analyst, and eCommerce expert, Cathal is a well-known expert in the sector. As a conference speaker, course instructor, and digital trainer, he has great respect on a global scale. He is renowned for his capacity to share his expertise across a wide range of digital marketing disciplines. Apart from his educational pursuits, Cathal oversees a digital marketing business and is acknowledged as a proficient analyst and income producer in the corporate realm. He has worked with leading B2B and B2C companies worldwide, such as HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia. He has vast expertise in both client-side and agency positions.

Digital Marketing Institute

With more than 120,000 members and 20,000 certified professionals, the Digital Marketing Institute is the recognized global standard for digital marketing accreditation. With operations in over 100 nations, we work directly with marketing teams from prestigious blue-chip companies and international universities.