Fundamentals of Digital Marketing Free Course For Beginners

Introduction

Welcome to the in-depth course on digital marketing! Starting this journey is a big step in developing your skill set and advancing your professional development. This course will teach you the fundamentals of digital marketing, how it works, how to create advertising campaigns, and more. After finishing this course, you will get a certificate of completion that validates your newly acquired knowledge.

The Interactive Advertising Bureau has accredited this free digital marketing course online, which was created and assembled by Google teachers. With seven modules at your disposal, all packed with hands-on activities and real-world scenarios, you will easily move from theory to practice with ease.

What Will You Gain from This Course

Following the completion of this course, participants will:

1. Gain a thorough grasp of the basic ideas and methods of digital marketing.
2. Discover how to create and enhance your online presence on social media and websites.
3. Recognize successful methods for addressing both local and international audiences.
4. Learn about several advertising strategies to connect with a larger audience.

Skills Acquired:

1. Search Engine Optimization (SEO)
2. Web Analytics
3. Social Media
4. Digital Marketing

Who Is This Course For

This course is designed for:

1. Individuals seeking to expand their knowledge in digital marketing.
2. Entrepreneurs looking to increase their reach and visibility online.
3. Beginners who are keen to understand the foundations of digital marketing.

Course Content

7 Modules – 24 Sections – 1 Final Quiz – Certificate of Completion

Take a Business Online

This section will examine the online opportunities available to both corporations and entrepreneurs. You will also learn about the opportunities for the development and success of businesses (or clients) in the digital sphere. This section will create the framework for your journey into the digital world, from setting the basis to comprehending important ideas.

You will then concentrate on increasing your online presence. You will discover how to build a powerful and captivating online presence that connects with your target audience, from website development to SEO strategies. Finally, you will learn about developing a strong online business strategy. With research and smart planning, you will create a road map for navigating the digital market and reaching your business goals.

Make It Easy For People to Find a Business on the Web

In this session, you will go in-depth into search engine optimization and learn how to use it to improve your website's visibility and increase customer traffic.

The first section will provide you with the fundamental knowledge you need to comprehend how search engines work and how to optimize your content for increased visibility. In the next section, you will learn advanced tactics for improving the discoverability of your business or client’s company using search engine optimization (SEO) methods.

In the next section, you will learn how to get the most out of your search engine optimization efforts and take advantage of chances to connect with your target market. Next, you will explore the world of search campaigns and learn how to make attention-grabbing ads that encourage better click-through rates. You will also learn ways to make your search campaigns better so that your efforts provide the best results possible.

Reach More People Locally or On Mobile

This session will cover tactics to increase your visibility in your targeted demographic and take advantage of the mobile-first world we live in.

In the first session, you will learn strategies to increase your exposure and attract potential clients. The next session will teach you how to make the most of your online presence so that locals can locate and interact with your business with ease.

The next session will go into the powerful world of social media marketing and show you how to use different channels to engage with customers and increase the exposure of your company.

You will then learn sophisticated tactics for enhancing your influence and interaction on various networks. Turning our attention to mobile, you will learn about the special advantages and difficulties that come with the mobile environment.

The next session will share useful strategies for maximizing the reach and engagement of your content and marketing initiatives among mobile consumers. The last session of the module will provide the groundwork for using content to draw in, hold the attention of, and convert users into customers across a variety of digital platforms.

Reach More Customers with Advertising

This lesson will cover a variety of advertising techniques that can help you reach a wider audience and establish connections with potential clients through various mediums. The first thing you will learn is how to connect through email efficiently. You will discover how to create email campaigns that captivate your readers and encourage interaction.

After that, you will learn methods for using third-party platforms to raise brand awareness and draw in new clients. Next, you will discover cutting-edge methods for producing eye-catching advertisements and maximizing the effect of your display campaigns. Lastly, discover how to make the most of video. Examine the effectiveness of video advertising and learn how to produce engaging video content for your audience.

Track and Measure Web Traffic

This session will introduce you to the field of web analytics and teach you how to monitor and assess your website's functionality. You will first become familiar with analytics, then discover the fundamentals of configuring and using analytics software to collect vital information about your website's visitors and their actions.

In the next portion, you'll learn sophisticated methods for deciphering analytics data and applying insights to improve the functionality of your website and meet your objectives. Lastly, you will examine methods for turning unprocessed data into useful insights that guide your choices and promote ongoing development.

Sell Products or Services Online

This session will teach you how to set up and optimize your online store to sell goods and services efficiently. Examine the necessary actions and recommended techniques for establishing an online storefront that highlights your products and gives clients a flawless purchasing experience.

You will learn how to sell more online next. To increase sales and optimize your online revenue, learn how to optimize product listings, increase traffic to your online store, and put marketing ideas into action.

Take a Business Global

This lesson will cover tactics and factors to take into account while growing your company globally. You will study the basics of expanding internationally and discover important aspects of bringing your business global, including market research, cultural concerns, legal needs, and logistics.

Description

Learn the ever-changing world of digital marketing. With the knowledge and abilities to thrive in the current digital environment, this extensive course will help you do everything from building a web presence to going worldwide. Make the change to open up new business and professional options.

This course serves as an extensive guide through the dynamic environment of digital marketing, catering to both seasoned professionals seeking to enhance their expertise and novices wanting to understand the essentials. Start this career-changing journey and discover the possibilities to take your business or profession to new heights.

Meet the Instructor(s)

1. Grow with Google

Introducing Grow with Google, the go-to website for experts looking to improve their skills. Grow with Google, a company that offers training and resources for skill development, career advancement, and business success, is well-equipped to mentor you through this extensive course on digital marketing. Prepare to absorb knowledge from the greatest and confidently accomplish your objectives.