Google Digital Marketing & E-commerce Professional Certificate Free Course

Introduction

The Google Digital Marketing & E-commerce Professional Certificate teaches fundamentals of digital marketing and e-commerce. This course is perfect for individuals who want to add to their skills and improve their resumes. The students will learn how to engage and attract customers through digital marketing channels such as email marketing and SEO. They will also learn how they can use analytics to measure marketing performance. Participants will also learn how to build an e-commerce store, increase customer loyalty, and analyze online performance.

What Will You Gain from This Course

Following the completion of this course, participants will:

1. Gain the fundamental knowledge of e-commerce and digital marketing to prepare for entry-level positions.
2. Make efficient use of digital marketing platforms such as email and search engines to attract and engage with consumers.
3. Use analytics tools to track and evaluate marketing performance to present your findings.
4. Create e-commerce sites, track performance, and grow customer loyalty.

Skills Acquired:

1. Marketing
2. Display Advertising
3. Email Marketing
4. E-Commerce
5. Search Engine Optimization (SEO)

Who Is This Course For

This course is designed for:

1. Aspiring e-commerce experts and digital marketers seeking to build a strong foundation.
2. Those looking to shift careers and move to e-commerce or digital marketing positions.
3. Students looking to build performance measurement and marketing analytics skills.
4. Professionals want to advance their knowledge of online sales tactics, consumer interaction, and social media marketing.

Course Content

7 Courses – 30 Modules – 259 Videos – 265 Readings – 153 Quizzes – 21 Plugins – 51 Discussions Prompts – 3 Assignments – Certificate of Completion

Foundations of Digital Marketing and E-commerce

This course will teach you about digital marketing and e-commerce in depth. You will learn the basics of these fields and will also examine the job responsibilities of an entry-level e-commerce specialist and digital marketer. The course will also explain the concept of marketing funnel. By the end of this course, students will understand the goals and elements of an e-commerce strategy and digital marketing.

1. 14 Videos
2. 29 Readings
3. 20 Quizzes
4. 7 Discussion Prompts
5. 5 Plugins

Attract and Engage Customers with Digital Marketing

In the second course of this specialization course, the students will learn about recognizing strategies to build brand awareness among the potential clients of the business. You will also learn about the purpose of SEO and essential SEO terms. The participants will also learn how to optimize website content for SEO, understand what Search Engine Marketing (SEM) is, and how it can benefit a business.

1. 41 Videos
2. 35 Readings
3. 20 Quizzes
4. 17 Discussion Prompts
5. 3 Plugin

From Likes to Leads: Interact with Customers Online

Essentials of Social Media Marketing: Examine its role in promoting brands. Master the pillars of advertising, analytics, publishing, engagement, planning, and strategy. Clearly define your campaign's objectives and provide engaging, flexible social media material.

1. 47 Videos
2. 40 Readings
3. 17 Quizzes
4. 5 Discussion Prompts
5. 2 Plugin
6. 1 Assignment

Think Outside the Inbox: Email Marketing

Discover the function and efficacy of email marketing and use it in your digital strategies. Create compelling email subject lines, sample texts, and content. Conduct experiments, enhance marketing efforts, and evaluate outcomes to ensure ongoing enhancements.

1. 38 Videos
2. 38 Readings
3. 25 Quizzes
4. 6 Discussion Prompts
5. 3 Plugin

Assess for Success: Marketing Analytics and Measurement

This course will focus on media planning and strategies. The participants will learn what defines a successful marketing campaign. They will also learn about evaluating metrics against performance goals and adjusting a marketing budget and strategy. The students will create reports and presentations to update stakeholders on the success or the progress of a marketing campaign.

1. 37 Videos
2. 54 Readings
3. 28 Quizzes
4. 5 Discussion Prompts

Make the Sale: Build, Launch, and Manage E-commerce Stores

In this course, the students will get the opportunity to learn about the essential information regarding creating e-commerce strategies and best practices. They will learn about what e-commerce stores are, the best platforms for these stores, and how they work. The participants will also learn about creating engaging customer experiences online using the best practices. To finish the course, the students will learn about setting up a mock e-commerce store using Shopify.

1. 40 Videos
2. 30 Readings
3. 14 Quizzes
4. 6 Discussion Prompt
5. 4 Plugin

Satisfaction Guaranteed: Develop Customer Loyalty Online

The final course of this specialization will focus on identifying common strategies for building customer loyalty in e-commerce. The students will learn about successfully managing client relationships and measuring satisfaction. They will also get advice for finding, applying, and preparing for interviews and jobs. They will also put together a resume or a portfolio to present to future employers.

1. 42 Videos
2. 48 Readings
3. 29 Quizzes
4. 4 Plugin
5. 2 Assignment
6. 5 Discussion Prompts

Description

In this extensive specialization course, the students will learn about core ideas and procedures of e-commerce and digital marketing. You will learn about subjects including:

1. Search engine optimization (SEO)
2. Social media marketing
3. Email marketing
4. E-commerce techniques

Through a number of interesting modules. You will also obtain practical experience through exercises, quizzes, and case studies from real-world situations. By the time the course ends, you will know how to use digital marketing platforms, evaluate the success of campaigns, and create efficient online storefronts.

Meet the Instructor(s)

1. Google Career Certificates – Google

The Google Career Certificates, which have a long history spanning more than 20 years, are a crucial part of the Grow with Google program. This program is based on Google's vast expertise in creating goods, services, and platforms that promote growth for both individuals and companies. Our programs are designed with care to empower both the present workforce and the students who will soon be leading the workforce. They give them unmatched access to Google's best training and resources, which will help them advance their professions and business acumen.