Introduction to Digital Marketing Free Course For Beginners

Introduction

Discover how to develop a smart and effective digital marketing strategy with the Introduction to Digital Marketing Course. Learn how to create engaging, compelling content for diverse audiences and popular search engines right from scratch. Gain practical insight and valuable expertise in various topics such as SEO, social media, email marketing, text marketing, and more!

What Will You Gain from This Course: 

1. Discover and choose the best SEO keywords. 
2. Learn about the importance of Review Management Storytelling.
3. Learn how to create interactive and interesting content across various social media platforms.
4. Know how to develop effective, practical digital marketing strategies to improve your online presence that complements your business.
5. Smart ways to enhance your business through social media, email, and proven advertising strategies that help convey your message to target audiences.

Skills Acquired:

1. SEO and SEM
2. Content Marketing
3. Social Media Marketing
4. Automated Marketing
5. Affiliate Marketing
6. Pay Per Click

Who is this Course for?

This course is designed for the following:

1. Small business owners wanting to break into the digital marketing sector.
2. Business owners wanting to learn how to create good, effective business growth strategies.
3. Marketing managers who want to upscale their digital marketing skills by gaining knowledge in topics such as advertising, social media, SEO, and more.
4. Individuals interested in digital marketing and looking for a valid certification. 

Course Content

4 modules – 4 Videos – 4 Readings – 3 Quizzes – 4 Discussion Prompts – 1 Peer Review Assignment – Certificate of Completion

Search Engine Marketing – Can Customers Find You?

This module on Search Engine Marketing has a total completion time of two hours and ends with a quiz that helps you recall what you have learned. Later on, there is a discussion prompt that allows you to reflect on your results. 

The module focuses on Search Engine Marketing (SEM). It teaches businesses how to maintain an online presence and be found quickly. With millions of businesses in the same category, knowledge about SEM’s elements and how to leverage them is essential. Learn how to use Search Engine Optimization (SEO) and Pay-Per-Click (PPC) to create leads online and maintain a lucrative business. 

1. 1 Video
2. 1 Reading 
3. 1 Quiz
4. 1 Discussion Prompt

Social Media – Two-Way Communication with Customers

This module on social media has a total completion time of two hours and includes a quiz that tests your knowledge about the module. A discussion prompt at the end will help seal all that you have gained in the module. 

The module offers the ideas, strategies, thoughts, and other relevant information related to digital marketing networks. It teaches attendees how to maintain a two-way communication between the audience and brand. In this module, you will also learn the popular, effective techniques that improve engagement and reputation with the brand’s audience. 

1. 1 Video
2. 1 Reading 
3. 1 Quiz
4. 1 Discussion Prompt

Reputation Management – You Are Who Your Customers Think You Are

This module has a completion time of one hour, with a quiz toward the end that helps you evaluate what you have learned. A discussion prompt allows you to revise all the information within this module. 

Traditional and modern marketers must know that while marketing is an essential part of digital transformation, there is no better strategy than ‘word of mouth.’ Online reviews is the new form of ‘word of mouth’ in today’s world. Social media has made it easier than ever for consumers to share their best as well as worst experiences, which can actually entirely make or break a business. This module teaches participants how to use such tools smartly. 

1. 1 Video
2. 1 Reading 
3. 1 Quiz
4. 1 Discussion Prompt

Content Marketing – Storytelling is the Key to Great Content

This module has a total completion time of two hours, followed by a prompt discussion that helps you revise all that you have learned in the modules.  

The module teaches participants to discover the key strategies for effective marketing. It allows them to capture and retain the attention of an audience. It includes essential digital components like marketing and communication, which can help brands paint a compelling narrative. Meaningful and engaging stories can help brands attract the target audience by maintaining a distinguished image. Digital sharing is the chief key, helping form a foundation for digital marketing as well as good storytelling.

1. 1 Video
2. 1 Reading 
3. 1 Peer Review
4. 1 Discussion Prompt

Description

There are four modules in this course, each describing a different element and helping you improve your understanding of Digital Marketing. Although a considerable number of businesses use traditional marketing strategies, most rely on digital approaches, such as social media and search engines. These advanced technologies are based on consumer behavior – what and how they purchase a certain product or service. It is essential for today’s contemporary marketers of all kinds to fully comprehend digital marketing strategies and their implementation processes. They should also be aware of the key technologies that further facilitate digital marketing. This course offers participants a panoramic view of digital marketing and associated strategies dominating the world. It helps them gain valuable insights into the practical aspect of each marketing strategy that uses online platforms. Moreover, it focuses on creating and publishing content that resonates with diverse consumers, allowing even small businesses to thrive and maintain a competitive edge over others. 

Meet the Instructor

Steve Fritzenkotter:

Steve Fritzenkotter is a UCI Division Continuing Education Instructor at the University of California in Irvine. He also holds a partnership with an Internet Marketing firm specializing in servicing small- to medium-sized business clients. His vast knowledge is showcased by an MBA that emphasizes marketing. Steve’s expertise has allowed him to develop engaging, high-yield courses that he has been teaching in post-secondary education since 2005. His excellence helped him achieve an accolade – Distinguished Instructor of the Year, UC Irvine Division of Continuing Education, 2017, which is an additional proof of his exceptional skills as an instructor.