Marketing in a Digital World : A Free Course For Beginners

Introduction

This beginner-friendly course covers all the fundamental concepts used in digital marketing. The Marketing in Digital World course is divided into four modules; each module offers an in-depth understanding of different online marketing tools. Moreover, it explores the impact of marketing tools on changing prices, positioning, and products as well. This online training program aims to empower business owners in designing their next marketing campaign with the help of marketing tools and customers. It further enables business owners and marketers to involve the customers in boosting sales.

What Will You Gain From This Course?

Following the completion of this course, the student will be able to:

1. Utilize different digital tools for marketing campaigns.
2. Understand the impact of different digital tools and their impact on the nature of marketing.
3. Identify digital tools that are best for their niche and marketing style.
4. Put different concepts of marketing to use while designing the marketing campaign.
5. Utilize the tools, stories, and mediums to improve digital marketing efforts.
6. Learn about the industry standards from industry experts.
7. Understand the impact of different tools on product development.
8. Utilize different marketing tools to improve pricing, product placement, and promotional activities.            

Skills Acquired:

1. Marketing
2. Digital Marketing
3. Marketing Mix
4. Product Strategies
5. Pricing Strategies

Who Can Benefit From This Course?

This course is designed for:

1. Marketing aspirants interested in the role of digital marketing tools and their impact on marketing campaigns.
2. Marketers looking for ways to maximize the impact of products on users and potential customers via marketing campaigns.
3. Marketing experts looking for ways to effectively craft their marketing campaigns and gauge the success of their marketing campaigns.
4. Product development experts interested in the evolution of product development, its placement, and positioning in the market after it is released.
5. Marketing students trying to understand the role of modern-day marketing tools and their impact on changes in prices, promotion, and production.
6. Business owners who want to run their own marketing campaigns, design their own products, and want to understand the role and evolution of these marketing tools

Course Content

39 Videos – 23 Readings – 21 Quizzes – 8 Peer Reviews – Certificate of Completion

Course Overview and How Digital Tools Are Changing Product

This module offers an overall introduction to everything related to the course. Students will be introduced to the instructor, classmates, learning environment, and the overall layout of the course. The module then explores some of the important digital and modern tools and their impact on customers. It also looks at the role of customers in the development of the product and its sharing. The module also has a dedicated section for case studies, aiming to help the learner put things into perspective in the real world.

The module starts with just a Marketing Overview and then looks at some important terms of marketing. Some of the other themes included in this module include product ideas, customer co-creation, and economy evaluation.

1. 12 Videos
2. 11 Readings
3. 6 Quizzes
4. 2 Peer Reviews

How Digital Tools Are Changing Promotion

The second module of this course is all about digital tools and their role in transforming promotional activities. This module covers the evolution of marketing and customers over the years. Marketing and product promotion have changed in the last few decades thanks to exceptional digital tools. This module unravels some of the most interesting ways customers take a direct and active role in promotional activities. It focuses on the most important factors, including the role of product reviews, user-generated content, Doppelganger Brand, and some case studies.

1. 9 Videos
2. 3 Readings
3. 5 Quizzes
4. 2 Peer Reviews

How Digital Tools Are Changing Placement

The third module of the course offers an overview of digital tools and their impact on the overall product distribution cycle. While this topic falls under product production and logistics, it is one of the most talked-about topics in the world of online shopping.

The module uncovers some of the most important ways customers influence product distribution and retail experience. From switching payment methods to looking for convenience and ease, this section of the course covers it all from a marketing and production point of view. Some of the most important themes covered in this module include online shopping, new retail experience, and self-manufacturing.

1. 9 Videos
2. 3 Readings
3. 5 Quizzes
4. 2 Peer Reviews

How Digital Tools Are Changing Price

The fourth and last module of this course is all about changing product prices based on digital tools. This course section looks at the role of all the new digital tools in price changes. Students will also explore the idea of customers' role in the setting process and the way they pay for the product. Previously, the price was determined by the brands and marketing team based on the profit margin, but slowly, competitive pricing is becoming common, and this module looks at this change.

Some of the most important themes covered in this module include price determination, online price search, selective feature prices, and the freemium model for setting prices.

1. 9 Videos
2. 6 Readings
3. 5 Quizzes
4. 2 Peer Reviews

Description

The Marketing in a Digital World course covers one of the simplest yet most overlooked parts of marketing. The course is divided into four modules and each module looks at the impact of modern-day digital tools on the production of the product, its placement in real life, pricing, and promotion.

The course utilizes different tools like the Internet, smartphones, and 3D printing and explores the role of these tools in the lives of both firms and consumers. This is declared one of the most sought-after and popular courses on Coursera with a whopping 500,000 students.

This course targets everyone involved in the product lifecycle, from the designers to the consumers. It dissects the role of consumers in dictating their demands to companies. This course is taught as part of the Gies College of Business suite of online programs included in the iMBA and iMSM degrees.

Meet the Instructor

Aric Rindfleisch - University of Illinois at Urbana-Champaign

Aric Rindfleisch is one of the most talked about marketers in the modern world. He is currently serving as a Professor of Marketing at the John M. Jones and as an Area Chair at the Gies College of Business at the University of Illinois Urbana-Champaign. Apart from his academic achievements, he has a solid reputation in marketing due to his innovative first approach and hands-on style teaching methods.

He prefers teaching with real-world examples, and this makes him a pioneer in advanced education. His passion for academics goes beyond research and theory. He is also the Executive Director at a MakerLab – a place for creative exploration and prototyping. He has also contributed to multiple publications and co-wrote the book "Knowledge and Learning in the Firm.”