Social Media and Digital Marketing Fundamentals Free Course For Beginners
Introduction
Social Media and Digital Marketing Fundamentals is a beginner-friendly course for individuals who want to learn how to use social media for their digital marketing efforts. This course is a joint venture of Digital Marketing Institute and Coursera. It aims to help the students understand how to use digital and mobile technology to improve business. It mainly focuses on fundamental concepts of online business, business operations, digital platforms for marketing, and some of the most used strategies to help grow a business. The participants will explore different ways to choose the right content for the audience, proven strategies to grab more attention, and ways to boost engagement. What Will You Gain From This Course?
Following the completion of this course, the students will be able to:
- Understand how digital, social, and mobile technology impacts consumer behavior.
- Get familiar with consumer expectations and explore new business opportunities via the digital platform.
- Trace a buyer’s journeys and utilize different digital platforms to influence behavior and online purchase decisions.
- Utilize principles of content marketing to boost reach and engage audience audiences.
- Plan suitable strategies to help with brand loyalty and advocacy.
- Get familiar with the industry standards and tested strategies used by industry experts.
- Use all the social media platforms and tools that are important for social media marketing.
- Know the impact of digital and social media marketing on businesses and consumers.
- Understand the rules of effective marketing per the brand's requirements and audience.
- Target the right audience as per business requirements and brand.
Skills Acquired:
- Digital Strategy
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Digital transformation
Who Can Benefit From This Course?
This course is designed for:
- Individuals looking for ways to explore the fundamentals of social media and digital marketing for their brand or as a marketer.
- Marketing aspirants looking for ways to enter the digital marketing field.
- Business owners looking for ways to improve their brands earn more awareness and engage more in recognizing their audience by using digital marketing tools and platforms.
- Experienced marketers who want to learn about social media and digital marketing trends.
- Marketing students trying to gain practical knowledge in the digital marketing field.
- Influencers, small businesses, and people who want to use social media as a tool to build their personal brand.
Course Content
3 Modules – 29 Video – 27 Readings – 11 Quizzes – 4 Peer Reviews – 9 Discussion Prompts – 7 Plugins – Certificate of Completion
Digital Marketing Landscape
The first module in this course offers a basic introduction to digital marketing. The students will be introduced to digital marketing as a whole, the different things involved in it, the technology used, consumer behavior, and possible challenges that can interrupt the marketing campaign.
The students will also learn about different tools for exploring opportunities within digital marketing for different types of businesses. The instructor will elaborate on different ways digital marketing has changed customers' purchase decision-making processes.
This module also includes details about different content types, content tools, and digital platforms. Moreover, it addresses some important questions, such as how marketers use the customer journey model to influence purchase decisions using digital platforms and different ways marketers can explore business opportunities in the digital world and earn profit from them.
- 9 Videos
- 8 Readings
- 4 Quizzes
- 4 Discussion Prompts
- 2 Plugins
Digital Marketing Principals
This is the course's second module, focusing on the basic principles and purpose of digital marketing. It addresses questions like why digital marketing is the need of the hour and how ignoring digital marketing can drive companies out of business.
The module further illuminates clear and actionable business objectives that can be achieved with a good digital marketing plan. The instructor will walk the students through different tactics for gaining an audience and keeping them engaged.
The last section of this module helps the students learn about different ways to gauge industry insights with digital research. The students will also prepare a fully integrated 360-degree digital marketing campaign and target the right audience according to the business's requirements.
- 7 Videos
- 8 Readings
- 3 Quizzes
- 2 Peer Reviews
- 2 Discussion Prompts
- 3 Plugins
Content Marketing for Social
The third and last module of this course is about content marketing and how it varies from one social media platform to another. The module starts by introducing different engagement concepts and ways of acquiring customers with the use of the right content.
The instructor starts by introducing the right kind of content and how it can be chosen based on the types of customers and getting better engagement. The students will also learn about different content formats big brands use on social media and how they help them engage their audience.
Finally, the students will learn about content scheduling, variations of the same content, customizing the content according to social media platforms' requirements, and using different devices and tools for better interaction. The module ends with creating a customized content strategy appropriate for business.
- 13 Videos
- 11 Readings
- 4 Quizzes
- 2 Peer Reviews
- 3 Discussion Prompts
- 2 Plugins
Description
The social media and digital marketing fundamental course is a basic course designed to help beginners understand the use of social media marketing for business. This course has three modules, each catering to a different idea within digital marketing.
The course's first module offers an introduction to social media and digital marketing. It helps the students define social media and its importance in business and introduces social media platforms that are used to drive more sales. The students will also notice the differences between different platforms and how they impact business growth.
The second module of this course examines digital marketing principles and ways to develop a good strategy. Participants will set the campaign objectives, know the goals, target the audience, set preferences, and then create a digital marketing plan that actually works.
The third module is slightly longer as it examines social media marketing platforms, their use, content strategies used on these platforms, and the analytics that can help measure a campaign's success. Finally, there is a section dedicated to the importance of content marketing, SEO, and ways to create a social media content calendar for the brand.
The students will be introduced to organic and paid social media campaigns, ways to track these campaigns, and measures of their success. As a whole, this course offers both theory-based information and practical hands-on experience that will help the student enter the digital marketing field.
Meet the Instructor
Digital Marketing Institute
This course is a joint venture of Digital Marketing Institute and Google Coursera. Digital Marketing Institute is a leading digital marketing and professional certification platform with a growing network of marketing professionals from over 100 countries. The platform aims to offer easy learning access to people from all walks of life, regardless of their educational background.
The institute has gained global recognition in digital marketing certification with over 120,000+ members and over 20,000+ certified professionals. So far, the company is running its operations in 100+ countries and has built a global network of marketers. Apart from marketers, they are extending their marketing services to blue-chip brands struggling with marketing. Their marketing courses are developed with the help of their global marketers’ council with a better insight into industry standards.