Social Media Marketing and Digital Marketing Masterclass

Introduction

In today's digital age, it is very important to learn about online presence, especially if you are an entrepreneur. The Social Media Marketing and Digital Marketing Masterclass is a perfect and detailed collection of courses that fully address all the skills needed for running a successful digital marketing campaign for any brand. Through this course, the students will not only master all the essential marketing tools but also learn the theoretical knowledge to market your brand effectively and reach your target audience.

Through this masterclass, the students can expect to learn about the core digital marketing concepts, like fundamentals of digital marketing, including SEO, SEM, social media marketing, email marketing, and content marketing. Apart from this, the students can also master skills like web analytics, social media marketing, email marketing, and content marketing based on the target audience.

What Will You Gain From This Course?

Following the completion of this course, the students will be able to:

1. Develop an in-depth understanding of digital marketing fundamentals like SEO, SEM, social media marketing, email marketing, and content marketing.
2. Learn ways to use web analytics on different social media platforms, work with analytics tools to measure website performance, and track marketing campaigns.
3. Explore the best techniques and strategies for social media marketing that can help boost reach and engage the target audience.
4. Know more about email marketing, especially ways to create effective email campaigns to nurture leads and drive conversions.
5. Become familiar with the best content marketing strategies to attract and retain customers.
6. Gain some hands-on experience by engaging in practical exercises and projects.
7. Explore different digital marketing tools like Google Analytics, Google Ads, and social media management tools. 

Skills Acquired:

1. Digital Marketing Fundamentals
2. SEO
3. SEM
4. Social Media Marketing
5. Email Marketing
6. Content Marketing
7. Web Analytics
8. Data Analysis
9. Marketing Automation
10. A/B Testing
11. Creative Thinking

Who Can Benefit From This Course?

This course is designed for:

1. Marketing professionals and brand managers working to enhance their skills and knowledge of digital marketing to improve their campaigns.
2. Small business owners who are working on their business but want to learn how to effectively market their products or services online.
3. Entrepreneurs who are struggling with marketing their product or service to reach a wider audience and earn more sales.
4. Students and researchers studying marketing or related fields want to gain practical experience and knowledge in digital marketing.
5. Job seekers who want to kick start their career in digital marketing.

Course Content

7 courses – Certificate of Completion

Social Media Strategy

The first course of this masterclass is all about social media strategy. This module starts by introducing social media strategy, its importance, scope, and why it is used. The students will then get to know more about strategy rationale, social media audit, audience stages, setting objectives, identifying your audience, choosing the right platforms, defining your content strategy, the role of paid advertising, and implementing your strategy. This is a detailed course where the students will get to explore the basics as well as some of the most advanced techniques that have so far worked for other brands and businesses. 

Content Creation

The second course of this master class is all about content creation. This course starts offering an intro to creating content and AI prompts. The students will not just get to know what content creation is and how content creation is different across platforms; they will also get to explore some of the best strategies that can help with improving reach. Through this course, the students will get to learn about developing their strategy with AI, writing with AI, creating images with AI, Canva AI Suite, creating audio with AI, creating and editing videos with AI, and finally, creating web assets with AI. By the end of this course, the students will be able to not just know about different types of content but will be able to make their content based on the overall requirement of each social media platform.

Meta Advertising

The third course of this master class is all about Meta advertisement. The students will get to know about different platforms that come under Meta and how ads are different across each platform. Through this course the students will get to learn about buyer stages, paid advertising, paid social media advertising strategy, paid social media advertising strategy, the Meta Ad Algorithm, Meta Business Suite, Business Suite Ads, Meta Data Tracking, creating and installing data tracking, everything about Ads Manager, campaign level, Ad Set Level, Ad Creative Best Practices, Ad Level, Dynamic Creative, Multiple Ad Variations, Campaign Dashboard, Campaign Measurement and Core Metrics, Optimizing Campaign Performance. This course is perfect for anyone who wants to get into the paid marketing business, especially marketers who want to run paid social media ads.

Facebook Organic Marketing

The fourth course within this master class is all about organic marketing on Facebook. Through this course, the students will get to know about some of the best and most rewarding Facebook marketing techniques that do not require any budget. This course is ideal for small businesses with limited capital and no marketing budget. Some of the most important topics covered within this course include understanding Facebook, core features, Facebook pages, Facebook organic tactics, Facebook groups, and Facebook shops.

Instagram Marketing

The fifth course of this master class covers marketing on the famous social media platform Instagram. This course starts with some basic settings that every user needs to start with, i.e. set up your profile, but quickly dives into some of the most advanced business-related things like understanding strategy, algorithm, ways to create great content, planning the content, scheduling the content on Instagram, building the followership, becoming an influencer, seeking collaborations deals, starting paid Ads, reading analytics and Monetization. This course covers everything that any user needs to know about Instagram and building a career in Instagram.

LinkedIn Marketing

The sixth course of this masterclass is all about LinkedIn marketing. The course starts with a basic introduction to LinkedIn Marketing, the importance of LinkedIn, and its scope. As the module progresses, it dives deeper into other details related to a platform, like the LinkedIn landscape, creating great content, developing an effective profile, marketing through your profile, marketing from the company page, LinkedIn paid advertising, LinkedIn community management, and LinkedIn measurement. Overall, this is an in-depth module that will help the student become one of the leading professionals on LinkedIn.

Email marketing

The last course of this master class is decided on the importance of email marketing. This module covers everything related to email marketing, its importance in the industry, different ways to build successful email marketing campaigns, and much more. The module starts with a basic introduction to email marketing but quickly dives into some advanced topics like running email campaigns, email automation, planning an email marketing strategy, building your list, creating great emails, testing your emails as well as measuring and optimizing the email campaign after checking the progress and analytics.

Description

The Social Media Marketing and Digital Marketing Masterclass offered by Online Course Australia is a detailed introductory course related to digital marketing. This course covers all the aspects and departments a digital marketer needs to take care of while running and planning a successful digital marketing campaign. With a perfect combination of theoretical concepts and practical exercises, this master class offers an in-depth understanding of all the key digital marketing strategies and tactics.

For the students' convenience, this master class is divided into seven different courses. Each course covers one specific skill set within digital marketing and helps the students master both theoretical concepts and practical skills related to that field. The students will learn about effectively leveraging search engine optimization (SEO) and search engine marketing (SEM), as well as boosting the overall website's visibility and driving up organic and paid traffic.

This course also helps the students to explore the power of social media marketing, different social media platforms, content differences in each platform, email marketing, and content marketing that can eventually help with boosting the engagement of the target audience and building a strong relationship with the audience.

Apart from the basics, the students will also gain valuable insights into web analytics that will empower them students to measure and track the overall performance of digital marketing campaigns.

Meet the Instructor

Online Courses Australia

Online Courses Australia is a leading Australian online learning website that helps students from all walks of life to become experts in their desired skills. This website offers flexible, beginner-friendly courses so anyone can learn at their own pace. To ensure that everyone gets to learn and enjoy the courses, there is a diverse range of courses across various disciplines designed by professionals in the industry while keeping in mind the interests of the students.