The Digital Marketing Revolution Free Course For Beginners

Introduction

The world of business has changed due to the digital revolution. Over the years, we have seen traditional forecasting, manufacturing, marketing, and distribution methods change. Now, we are entering the digital world, where the digital revolution dictates the way products are designed, delivered, marketed, and even consumed.

The new marketing world is much more competitive, and so most marketers are struggling to adapt. The Digital Marketing Revolution course offers an understanding of digital technologies, the internet, personal computers, and smartphones and how they play a role in marketing today.

This online learning series provides learners with an opportunity to understand the transformation of the analog world into the digital one. Each module offers a unique perspective on the analog and digital worlds, allowing today's marketers to benefit from this knowledge. Participants will learn about the digital evolution in four distinct phases, each examining the digital shift through a different lens.

The assignment section of this course takes participants beyond theory and offers hands-on experience with digital marketing strategies tailored to the target audience.

What Will You Gain from This Course?

By the end of this course, the student will:

1. Be able to understand the fundamental differences between analog and digital technologies.
2. Have a comprehensive knowledge of four ways analog methods have been transformed by the digital revolution.
3. Develop critical thinking skills to solve marketing issues for both companies and customers.
4. Be able to develop critical thinking skills for developing analog and digital solutions to fit in the digital world.
5. Learn from real-world examples and implement the strategies for their business, forms, and customers.
6. Earn a shareable career certificate as a validation for learned skills.
7. Learn and implement newly learned skills as per industry standards and protocols.

Skills Acquired:

The student will become proficient in:

1. Digital Marketing
2. Digital Domination
3. Digital Synergy
4. Digital Transformation

Who Is This Course For?

This course is designed for:

1. Beginners with no understanding of digital marketing.
2. Marketing enthusiasts who are interested in understanding digital marketing, production, distribution, and user point of view.
3. A business owner with a keen interest in industry standards.
4. People who want to learn from industry experts.
5. Marketers who lack a foundational understanding of a subject or tool.

Course Content

4 Modules – 40 Videos – 22 Readings – 5 Quizzes – 8 Peer Reviews - 1 Discussion Prompt – 2 Plugins - Certificate of Completion

Digital Dominance

This is the first module of the course, and it will require eight hours to complete. Students will learn about digital dominance and its impact on the world today. This section mainly offers an introduction to different topics and the course.

The goal of this section is to build a fundamental understanding of all the concepts and key terms that will be used throughout the digital learning experience. Participants will learn about digital vs. analog products and basic digital products that we use today, i.e., Apple Tag. Moreover, learners will understand digital dominance.

1. 14 Videos
2. 11 Readings
3. 2 Quizzes
4. 2 Peer Reviews
5. 1 Discussion Prompt
6. 1 Plugin

Analog Resistance

The second module of this online learning program spans five hours. The course mainly focuses on analog resistance because of digital transformation. The students will get to learn about all the analog products that are immune to the digital revolution. This section also offers an in-depth understanding of physicality and protection within analog products.

Important concepts covered in this section will help the learners understand real-world problems with analog, i.e., Disposable Cameras. The assignment section offers a hands-on experience so the learner gets to understand the analog resistance in reality. Finally, there is also a one-on-one session with William Best (Champaign County Historical Museum) to recognize the evolution.

1. 8 Videos
2. 3 Readings
3. 1 Quiz
4. 2 Peer Reviews

Digital & Analog Synergy

This module is nearly five hours long and offers a vital understanding of concepts like analog and digital synergy. The section combines digital and analog products and then looks at their synergic effects. Students will be introduced to two important concepts: Glocal and TouchTech. As the course proceeds, participants will get to apply both these concepts in real-world cases like Amazon Go.

This module offers hands-on experience through assignments and experiences focused on the augmented reality app. By the end of it, the module also explores analog resistance. Instructors have added one session with Craig Steesma (E-shots) so the apprentice gets a better understanding of Analog and digital Synergy in the real world.

1. 8 Videos
2. 3 Readings
3. 1 Quiz
4. 2 Peer Reviews

Analog Transformation

The fourth and last module of this learning program is about digital transformation in the real world. This section will take nearly five hours to complete. Course members will explore basic concepts like embracing and distancing from analog transformation. As the learning program is processed, students will apply these two concepts in real-world case studies, such as the Museum of Ice Cream.

The exercise part of this section offers an opportunity to use these concepts, e.g., Visiting a Physical Store. Like all the other modules, this module also has an interview session with one of the leading names in the industry. Students will learn from Matt Difianis (REMAX) and work their way to digital detox.

1. 10 Videos
2. 5 Readings
3. 1 Quiz
4. 2 Peer Reviews
5. 1 Plugin

Description

The digital revolution is in process and it has transformed the way we make, use, and market products. While most things either have changed or are in the process of changing, some have stayed resistant to change. This training program offers basic concepts that are important for digital transformations.

Each module explores digital and analog products in a different light. It starts with the basic understanding that transforms into products, how they come together, and how they combine and change. This course also looks at analog resistance and how some products have stood the test of time. 

By the end of this online training program, the learner will have advanced problem-solving skills, hands-on experience with case studies, and real-life experience as well.

Meet the Instructor

Aric Rindfleisch - John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow and Executive Director of Illinois MakerLab - University of Illinois at Urbana-Champaign

Aric Rindfleisch is one of the brightest names in the field of marketing. Currently working as a marketing professor and executive director of Illinois MakerLab at the University of Illinois at Urbana-Champaign, he has specialized in new product development. As a researcher and author, he focuses on 3D printing, product innovation, marketing, and consumer values. Aric has earned a reputation as a problem solver in the marketing and innovation industry. He has earned several marketing and teaching awards as well as honors. Aric was named by Princeton Review as one of the “Best 300 Professors” in America.