Think Outside the Inbox: Email Marketing Free Course For Beginners

Introduction

This course is part of the Google Digital Marketing & E-commerce Professional Certificate. It is beginner-friendly and offers an in-depth understanding of email marketing, its types, and its uses. Students will learn all about email marketing and different ways to customize the strategy according to their niche.

It explores ways to plan, strategize, and eventually excite an email marketing campaign independently. As the oldest and most effective part of digital marketing, email marketing is an essential component of any digital marketing strategy.

For most businesses, email remains the primary channel for communicating with customers, keeping them updated, building a loyal customer base, boosting sales, and converting abandoned carts to actual sales. This training program is a complete zero-to-hero package that starts with basic concepts and moves on to advanced techniques.

This course covers topics such as creating an email marketing strategy, executing email campaigns, analytics, and performance metrics to understand the results of those campaigns. Students also learn about using a mailing list, refining the list, building an email pipeline, and automating the workflow.

What Will You Gain From This Course?

Following the completion of this course, the participant will be able to:

1. Understand and use different tools used for email marketing.
2. Develop job-relevant skills with hands-on experience.
3. Build and maintain email lists from scratch.
4. Write an email copy that generates conversions.
5. Effectively work on list segmentation and contact management
6. Utilize best practices for data, PII, and filter identifiable information.
7. Have a better understanding of email marketing and its role in digital marketing strategy.
8. Craft an impactful subject line, write email copy, and review text critically.
9. Set text tone, write, execute, and optimize the campaign as per requirement.
10. Keep track of the email analytics and performance graphs.

Skills Acquired:

1. Email Marketing Analytics
2. Email Writing
3. Contact Management
4. Email Marketing Strategy
5. Email List Segmentation

Who Can Benefit From This Course?

This course is designed for:

1. Beginners in digital marketing with no prior experience.
2. Business owners who want to utilize email marketing as a potential sales tool.
3. Content marketers looking for a better professional opportunity with email copywriting.
4. Email strategists looking for ways to write better emails.
5. Professionals looking for ways to shift into an email marketing career
6. Marketing students seeking hands-on experience with marketing tools.
7. Content strategists looking for ways to improve sales via email marketing.

Course Content

5 Modules - 38 Videos - 37 Readings - 25 Quizzes - 6 Discussion Prompts – 3 Plugin – Certificate of Completion

Introduction to Think Outside the Inbox: Email Marketing

This is the first module of this email marketing course and spans around four hours. This module offers a detailed introduction to email marketing. The student will get to explore the basic function of email marketing, why it is useful, and the overall workings of email marketing.

Participants will get an in-depth understanding of different goals that can be achieved with email marketing and the importance of email marketing. Moreover, the module also includes information about frameworks such as PESTLE and SWOT frameworks. Finally, the module will conclude with SMART email marketing goals and best practices that can be used for email marketing.

1. 10 Videos
2. 6 Readings
3. 3 Quizzes
4. 2 Discussion Prompts
5. 1 Plugin

Types of Email Marketing

The second module of this course is about email types and takes nearly four hours to complete. It starts with some basic email marketing techniques used for awareness, sales, and other goals. Then, it dives into email flow, starting with customer greetings, acquisition, and introductory emails.

Students will then learn about compelling emails that can keep the customer hooked and help with gaining subscribers and different email types, such as newsletters and promotional emails. The learner also gets to explore retention emails and the art of creating catchy email copy that can convert. Moreover, this module discusses different components of email, such as the subject line, body, and email previews.

1. 7 Videos
2. 5 Readings
3. 5 Quizzes
4. 1 Plugin

Useful Tools for Mail Marketing

This is the third module of the course, and it spans seven hours. It offers a very technical overview of all the tools required for running a successful email marketing campaign. The students will learn how to create and segment an email list for a more personalized experience.

The module also deep dives into different components of the email that make it engaging and boost its impact on customers. The focus will remain on some of the best email marketing tools, such as HubSpot and Mailchimp. The instructor will then walk the student through the working process of these tools, troubleshooting issues, managing lists seamlessly, and overcoming email marketing mistakes.

1. 8 Videos
2. 11 Readings
3. 7 Quizzes
4. 1 Discussion Prompt
5. 1 Plugin

Collect and Analyze Email Campaign Data

The fourth module of this course requires three hours to complete. In it, participants learn about basic key metrics that can help gauge the campaign's performance. The instructor focuses on KPIs like email open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and their role in determining performance.

The students will learn to track email marketing performance, find ways to optimize it for betterment, analyze the email, and measure the result through numbers. Finally, to wrap it up, the instructors also share tips about effectively presenting email campaign results to stakeholders. This includes presentation styles, report writing, and creating graphs and other infographics for email marketing campaign reports.

1. 9 Videos
2. 5 Readings
3. 4 Quizzes

Run Your Own Email Marketing Campaign

This is the fifth and last module of this email marketing course. This module requires another five hours to complete and wraps the course with simple campaign management tricks. The students will get to create, manage, track, and complete a mock email marketing campaign within this module. Apart from the campaign management, the students are assigned a project with a fictional business to create an email campaign that best suits the business.

The students will independently strategize, craft, and run the campaign. The participants will get hands-on experience with strategies, tools, and tricks learned throughout the course. The module will start with setting up SMART campaigns, segmenting the email list, completing the email series, and setting up the campaign. It will wrap up with result analysis and presenting the results to stakeholders.

1. 4 Videos
2. 10 Readings
3. 6 Quizzes
4. 3 Discussion Prompts

Description

This is a beginner-level marketing course that requires no prior experience. It covers email marketing from the theory, tutorial, and experimentation perspectives. By the end of this course, students will be eligible for entry-level jobs in digital marketing and e-commerce.

The course has been divided into five modules. Each module covers theory and tutorials and offers the learner hands-on experience. The first module introduces email marketing and why it should be part of digital marketing.

The second module is about types of email marketing and emails that can be used for business. It also mentions goal-setting and personalization of these emails. The third module offers a quick glance at some of the useful and popular email marketing tools.

The fourth module is about data collection and how to gauge the results of an email marketing campaign. This module will help the learner understand if the campaign is successful. The last module is designed for hands-on experience, so the participant can build, design, and execute a marketing campaign from scratch.

Meet the Instructor

Google Career Certificates – Google

This course is a part of Google Career Certificates and is designed as a part of the Grow with Google initiative. The Grow with Google initiative has an iconic legacy that is nearly 20 years old. It is an effort to empower people to grow their businesses with product building, platform designing, and offering services. With these programs, google aims to help the public and learning enthusiast steer their career in a much better side by taking full control of it. This program targets people who make today's workforce and the students aiming to be a major driving force behind the workforce of tomorrow. Through this program, people can access the best of Google’s training and tools to grow their skills, polish their careers, and excel in their businesses.